The Pink Sweet Shop faced the challenge of finding a meaningful way to give back to the community while also aligning with a charitable cause that resonated with their customers. They needed to identify a campaign that would not only generate positive local press but also drive community engagement and increase their social responsibility profile.

The primary goal of this collaboration was to support Dogs Trust, a reputable local animal welfare charity, by raising funds to further their rescue and rehoming efforts. Additionally, The Pink Sweet Shop aimed to enhance its brand image as a socially responsible business and create a sense of unity within the community.

Branded Coconut Rolls: The Pink Sweet Shop collaborated with Dogs Trust to create a unique product – coconut rolls in the charity's signature yellow and black colors. These special coconut rolls were not only delicious but also visually appealing and directly tied to the charity's branding.

2. Donation to Dogs Trust: The Pink Sweet Shop donated a substantial quantity of these custom-branded coconut rolls to Dogs Trust, ensuring that all proceeds from their sale would directly benefit the charity.

3. Community Engagement: The campaign was promoted extensively on social media, in-store, and through local media outlets. Customers were encouraged to share their experiences and purchases, creating a sense of unity and encouraging others to participate.

4. Positive Press Coverage: The heartwarming nature of the collaboration and the charity's mission captured the attention of local press, leading to extensive media coverage that highlighted the campaign's impact.